What is Naga 'Yon!
It’s the city’s tourism campaign tagline that translates to “That’s Naga!”
It’s the expression that comes when we touch on the characteristics and qualities that make Naga stand out on its own. Some examples are shown below.
The Naga 'yon Story in Videos
The ‘Naga ‘yon’ tagline is a product of extensive consultations and collaborative effort among stakeholders and sectors in Naga City. Learn how the tagline was developed and what it means.
- Halina sa Naga by Karl Ramirez
- Istaran by AYA
- Sa Naga ‘Yon! by Ivan Mousart Zapanta
Nagayon/Naga 'yon
For locals, the expression evokes ‘nagayon‘, which can be understood in several ways. It can mean ‘nag-gayon‘ (has improved or become more pleasing to look at); or as a shortened version of ‘minagayon‘ as in, “Minagayon an sakong pagmati pag yaon ako sa Naga” (I feel better when I am am in Naga.)
In any case, the tagline captures that sense of pride and ownership of what Naga City stands for even as it recognizes what it is and what it is not.
We invite you to continue browsing this website. Even better, come and visit Naga City. To discover its quiet beauty, its rich history and religious heritage. To experience the warmth of its people. There’s a lot more to Naga than just a place.
Come and find those little gems that will make you exclaim – Naga ‘yon!
Naga is more than a place. It embodies the spirit of the people with its unique cuisine, literature, colorful festivals, music, religious rites, lush forests, and other natural bounties. Its vibrant colors are captured in Naga ‘Yon!
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